Branding and Packaging Design
Wicked Good Dog Biscuits
Dog Treat Bag Design
Project & Details
Wicked Good Dog Biscuits is a small, local company that handcrafts all-natural treats for dogs. They reached out for help developing packaging that would stand out on shelves while reflecting their playful brand personality and commitment to quality ingredients.
Approach
I started by learning about the brand’s story, their loyal customer base, and their New England roots. The goal was to create packaging that felt warm, approachable, and trustworthy—something dog owners would instantly connect with.
The design features bright, earthy tones paired with fun, hand-drawn illustrations that highlight the homemade feel of the product. A bold logo and clear labeling ensure the packaging is both eye-catching and easy to read. Every detail—from the texture of the background to the typography—was chosen to celebrate the brand’s local charm and down-to-earth personality.
Deliverables
- Logo and packaging design for biscuit bags
- Print-ready artwork and mockups
Outcome
The final packaging gave Wicked Good Dog Biscuits a professional yet friendly look that captures the spirit of their brand—wholesome, local, and full of personality. It not only helped them attract new customers but also strengthened their presence in local pet shops and markets.
Reflection
Designing for a small business with such heart was incredibly rewarding. The project blended creativity with purpose—helping a local favorite grow while staying true to what makes them wicked good.
Graphic Design & Illustration
Plymouth, MA