White Cap Landscape

Branding & Web Design

Full Brand Refresh

Project & Approach

The Challenge

White Cap Landscape needed a full brand refresh: a logo, marketing materials, and a website that reflected their professional, approachable, and modern identity. Their existing branding was inconsistent and didn’t convey the quality of their work.

My Approach

Research & Discovery: Explored competitors, target audience, and brand values.

Logo Design: Created nature-inspired, modern logo concepts. Iterated until the client loved a clean, versatile design.

Marketing Materials: Designed a clear, visually appealing flyer that showcased services and contact info.

Website Design: Developed a responsive site emphasizing services, portfolio, and client testimonials with consistent branding.

The Solution

Logo: Balanced professionalism with approachability using a simple landscape-inspired icon and bold, legible typography.
Flyer: Clean layout with the new brand colors and typography, ensuring readability and instant visual impact.
Website: Streamlined navigation, compelling visuals, and consistent brand application across digital platforms.

The Outcome

Cohesive brand identity across print and digital channels.
Professional look that builds trust and credibility with new clients.
Clear, memorable branding that positions White Cap Landscape as a standout in the market.

Key Takeaways

Consistency in branding creates recognition and credibility.
Iterative design with client feedback ensures alignment with the client’s vision.
A unified identity across logo, print, and digital elevates a small business’s presence.

Branding & Web Design